Love at First Sight

Adopt-A-Manatee® This Valentine’s Day

For further information contact:
Ally Greco
Communications and Outreach Manager
Phone: (407) 539-0990

For Immediate Release
Please Note: A high-resolution version of the Adopt-A-Manatee® PSA or photos of manatees, the Adopt-A-Manatee® membership packet, or the heart-shaped hand warmer are available upon request.

Fall in love at first sight with your very own manatee this Valentine’s Day when you Adopt-A-Manatee® from Save the Manatee Club. Each symbolic manatee adoption supports conservation efforts for imperiled manatees and makes for a thoughtful gift.

Brutus the manatee
Brutus is one of Blue Spring’s largest manatees. He weighs in at almost 1,900 pounds and has been a regular winter visitor since 1970.

Save the Manatee Club co-founder and renowned singer-songwriter Jimmy Buffett helped develop the Adopt-A-Manatee® program in 1984 to raise awareness and funds for manatee protection. Real, living Florida manatees were identified by researchers and featured as program adoptees. Some of the original Adopt-A-Manatee® adoptees are still sighted to this day at Blue Spring State Park, like manatees Brutus (first identified in 1970), Lily (a mother to at least 11 calves), and Howie (known for his mischievous behavior). The program has sustained manatee conservation and educated countless manatee lovers ever since.

A Save the Manatee heart-shaped hand warmer.
Help keep your loved ones warm with every Adopt-A-Manatee order! Valentine’s Day adoptions include this reusable heart-shaped hand warmer, for a limited time while supplies last.

How do researchers identify and choose manatees to become adoptable? Selected manatees typically have easily identifiable scar patterns on their bodies. “Sadly, most living adult manatees bear some sort of scar from a boat strike or other injury,” explains Patrick Rose, Aquatic Biologist and Executive Director for Save the Manatee Club. While these scars assist researchers in identification, they serve as a grave reminder of the pain and suffering manatees face in the wild. Adoptable manatees also have a history of returning to the same warm-water habitat each winter, allowing researchers to make regular sightings and provide updates to adoptive parents. Each adoptee has an interesting story, like Annie and Rocket, who were rescued as orphaned calves and released together after rehabilitation.

Each manatee adoption helps support life-saving efforts like rescues and rehabilitation as well as the research that contributes valuable data needed to establish manatee protection rules. Adoptions also contribute to Save the Manatee Club’s public awareness and education work as well as advocacy and legal action to protect manatees and their aquatic habitat. “With a large portion of our conservation funds coming from the Adopt-A-Manatee® program, each adoption truly makes a difference in the lives of imperiled manatees,” says Rose.

Lily the manatee
Lily is one of the most well-known manatees at Blue Spring State Park. First recorded in 1974, she is a favorite with both park staff and visitors.

Manatee adoptions start at $25 and include a personalized certificate with a photo and biography of your chosen manatee, a membership handbook, and subscriptions to Save the Manatee Club’s newsletters, featuring updates on adoptable manatees and conservation news. Please order by February 1st for Valentine’s Day arrival by mail. For a limited time, Valentine’s Day orders also include a Save the Manatee Club reusable heart-shaped hand warmer. Through February 14th, printable personalized certificates will be emailed immediately following your order. Visit or call 1-800-432-JOIN (5646) to Adopt-A-Manatee®.

Save the Manatee Club was founded in 1981 by singer/songwriter Jimmy Buffett and former Florida Governor and U.S. Senator Bob Graham to protect manatees and their aquatic habitat. For more information about manatees and the Club’s efforts, go to or call 1-800-432-JOIN (5646).